Greenville, S.C. (July 21, 2011) – DNA Creative Communications (DNA) hosted “Web Fusion: Tracking and Training your Visitors” on July 20th at Immedion LLC. This half day workshop was the second session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series. Over 45 representatives from nonprofits across South Carolina attended the seminar which stressed the importance of creating a strong online presence by utilizing a variety of tools and resources.
Amy Wood, News Anchor at WSPA, shared social media tools, tactics, and tricks of the trade.
Web Fusion featured three keynote speakers: Amy Wood, News Anchor at WSPA Channel 7; Hannah Rogers Metcalf, Attorney at Law; and Dan Rundle, CEO of The Worthwhile Company. In addition, there were six interactive table sessions mediated by DNA and Worthwhile staff. Table discussions allowed nonprofits to interact and network while gaining knowledge of evolving online topics. Subjects covered include Google for Nonprofits, SEO, Social Media, Blogging, E-Communication, and Google Analytics.
The “Shine the Light on Your Nonprofit” series was developed as a resource to help the widespread communications needs among the nonprofit community. In 2010, 400 attendees representing over 120 nonprofit organizations participated in the seminars. The next session of the 2011 series is “Brand Control: Harnessing the Power of Your Message.” It will be held on September 24th at The University Center of Greenville. To find out more or register for a future seminar, visit www.DNACC.com
Debbie Nelson, Principal of DNA Creative Communication, leads Dan Rundle, CEO of The Worthwhile Company, in a discussion about when to upgrade your website.
The 2011 “Shine the Light on Your Nonprofit” series sponsors include the Community Foundation of Greenville, Dixon Hughes Goodman, Greenville Forward, The Greenville Journal, Greenville Hospital System, HR Experts on Demand, Martin Printing Company, and Immedion LLC.
DNA Creative Communications
DNA is a full-service communications firm specializing in advertising, branding, e‐communications, public relations and special event planning. The DNA team develops and executes strategies for clients in various arenas, including education, housing, healthcare, recreation and the environment. DNA offers an annual LIVE HERE GIVE HERE program – a pro bono initiative that allows DNA to select and partner with a local nonprofit to develop a sustainable communications strategy. DNA is the proud recipient of the Greenville Chamber’s 2005 Small Business of the Year Award. For more information, please call 864‐235‐0959 or visit www.dnacc.com.
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