Greenville S.C. (October 20, 2011) – Debbie Nelson, principal of DNA Creative Communications (DNA) attended the SC Association of Special Purpose Districts’ annual conference earlier this month to present on the importance of branding and its value within a government organization.
“Branding is essential to any organization’s marketing plan, particularly those that serve the public sector community,” said Nelson. “Government agencies that spend efforts on strategic branding can ultimately reinforce public awareness of their mission, as well as build confidence and trust in their operations.”
Special Purpose Districts (SPD) provide a variety of services tailored to address the service needs in the communities of which they are a part. Purposes range from police and fire protection to construction and maintenance of roads, water and sewer services. More than 50 officers representing SPDs around the state attended the annual conference, which gives members the opportunity to exchange ideas and hear guest speakers present on different aspects relevant to the industry. The conference was held at the Westin Poinsett in Greenville.
DNA specializes in providing public education and communication services to nonprofits, government organizations and SPD organizations. For more information, please contact Debbie Nelson at (864) 235-0959 x2.
DNA Creative Communications
DNA is a full-service communications firm specializing in advertising, branding, e‐communications, public relations and special event planning. The DNA team develops and executes strategies for clients in various arenas, including education, housing, healthcare, recreation and the environment. DNA offers an annual LIVE HERE GIVE HERE program – a pro bono initiative that allows DNA to select and partner with a local nonprofit to develop a sustainable communications strategy. DNA is the proud recipient of the Greenville Chamber’s 2005 Small Business of the Year Award. For more information, please call 864‐235‐0959 or visit www.dnacc.com.
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